BABYMETAL USA TOUR!!!

If you all have not heard then your hearing it now. BABYMETAL is touring the United States for their 2016 tour. Tour Schedule

h.NAOTO Closing All Stores in Japan – Brand Will Remain Active Online

Posted on July 13, 2016 in: Features, Tokyo Fashion News

Naoto Hirooka, the founder of influential Japanese subculture fashion brand h.NAOTO, has announced that the brand will close all of its brick and mortar stores in Japan by the end of August. The brand – which closed its flagship Harajuku boutique last year – will remain active through its online store and social media.

Here is the full statement from Naoto Hirooka (translated into English by us):

h.NAOTO Stores – Store Closing Notice

Dear customers: I’d like to thank you all from the bottom of my heart for making use of the h.NAOTO stores.

However, effective July 31st, 2016, the h.NAOTO Shinjuku Marui Annex and the h.NAOTO Laforet Shinjuku stores will be closing.

My deepest thanks go out to the many people who have made h.NAOTO one of Tokyo’s major stores since our debut.

In addition, our flagship store in Kansai, h.NAOTO+ in Osaka will be ceasing operations as of August 28th, 2016 (Monday). It should be noted that starting July 10th (Sunday) and continuing until closing, the store will only be open Fridays, Saturdays, and Sundays for operational reasons.

It is with deep regret that I’ve decided to cease operations for these stores in anticipation of future trends, sales figures heading into the fall, and concern for the brand. I’m really sorry for any inconvenience this causes our customers, but I hope you understand.

After these stores are closed, the sale of h.NAOTO, Sixh., and GRAMM products will be consolidated in my online store, where I hope I can rely on your continued patronage.

Out of gratitude for years of support, I’ve organized store closing sales and other events. Since our staff members will be moving on to other things, it’s a good idea to take this opportunity to drop in and say hello. I hope you can come and enjoy yourselves before the stores close.

I’m looking forward to seeing you all. With grateful humility,

Managing Director Naoto Hirooka

 h.NAOTO is popular in a number of Japanese fashion subcultures including Gothic and Lolita, Punk, Visual Kei, and Steam Punk. The brand was founded in 1999 Naoto Hirooka and has been influential on younger Japanese designers as well as in the street fashion scene.

The brand’s store closings are the latest signs of the accelerating decline of Japanese fashion subcultures in a world where fast fashion and social media drive trends worldwide.

Follow h.NAOTO on Twitter and Instagram for updates on the situation

Sources: Tokyo Fashion News

The "40 Years Of Goth" Video is a spookily Perfect Representation of Goth's Fashion Evolution

Canadian filmmaker and heavy metal guru Liisa Ladouceur literally wrote the book on goth (The Encyclopedia Gothica) back in 2011. While she's been busy since them working as a writer, poet, speaker, and producer at Banger Films, her latest project shows that the poisoned apple doesn't fall far from the old oak tree. "40 Years of Goth Fashion" is a playful riff on those beauty history videos you've seen all over Youtube (with a much darker edge) that takes the viewer on a frightful ride through goth's many shades of black.

We're premiering the video—which cycles through 40 years of spooky looks in under four minutes—below, and caught up with Ladouceur to find out more about goth music, goth fashion, and what goth even means anymore in the age of Etsy witches.

Read More: Noisey.vice.com  

A Japanese Fashion you Didn’t Know

You probably know everything about pastel goth because it has been trending for quite a while now. But do you know where it has its roots? Do you know that American and European pastel goths should probably give some credits to Japan? Fairy kei, meaning fairy style, is a popular Japanese street fashion trend and it has been around for years now. It’s centers around pastels, fluo colors, and 80s inspired fashion. Prints are for the vast majority cartoons from the 80s and the 90s, like My Little Pony, Care Bears and Rainbow Brite. It’s a street style, born on the streets and later spread all over shops and even the world. It seems like the first fairy kei is Tabuchi Sayuri, founder of the brand SPANK!. With her colorful and childish style she gave life to this new trend, now that’s what a trend setter is!

Fairy kei is a feminine and colorful style, with a little if no structure at all, with A-line skirts and dresses. Sweaters and oversized t-shirts are largely common in this style, and shapes are not really body-flattering (puffy bloomers, colored petticoats, layers). Loose t-shirts and dresses, decorative patterns mixed with 80s colors, quirky accessories, and sweatshirts: this is what fairy kei is. Colour is the key in all fairy kei looks. There’s little room for black clothes, everything must be colorful. The more colors the better, the more accessories the better. Fairy kei is the opposite of minimal or nu-goth if you want to think about it in these terms. Popular colors are mint, seafoam, lavender, pink, electric blue and lime green. Patterns and themes also rule the fairy kei world: unicorns, kittens, stars, moons, rainbows, sweets, cupcakes, cotton candy, hearts and so on. This style is also based on DIY a lot. Being the brain child of one quirky girl, it has started on the street and that’s where it continues to evolve. If you want to get the fairy kei style you’d better start rummaging markets, thrift stores, and vintage shops. Many fairy kei brands are vintage or re-purposed vintage brands, like Ticket to Darling. You can obviously purchase new items and it’s fairly easy to do so. The style has become more popular and thanks to pastel goth you can now find a lot of pastel and neon pastel items in shops and online. When it comes to shoes and accessories you have to buy new items. The most popular shoe styles for fairy kei are sneakers, boots and sometimes boots similar to UGGs in shape. High heels are used as well, like cute shiny pink platform mary janes, or shoes that you could also see on a sweet lolita. Purses and bags are of many types, there aren’t many rules in fairy kei style. Shaped purses, plush purses, vintage lunch boxes and cute backpacks are all on the table. Pick your favorite style as long as it matches the general “rules” of pastel and cuteness. Other pretty common accessories are tights and legwarmers. Patterns are always rainbows, kittens, stars and cutesy imagery, colors are pastels of course. Legwarmers are soft, droppy and usually fluffy, like the ones you can find in dance supply shops (or specific fairy kei brands of course.) What about hair and makeup? Hair styles are typically dyed in pastel colors like pink, lavender and green, and they are styled in cute ponytails, buns and locks. Bangs are very popular too, adding to the general cuteness of the whole look. Wigs are also a popular item because in Japan you won’t be allowed to work anywhere with purple hair. Extensions are common for the very same reason. Makeup is not a big deal in this style. You’ll maybe want to go for pastel lipgloss and an eye makeup that will make your eyes look bigger. So lots of mascara, light eyeshadow and a thin line of eyeliner works best. Do you like fairy kei? Would you like to know more about it, perhaps through a video tutorial? Let us know in the comments below. Photo credits: Pinterest.com

Sources: Rebel Circus.com

TIME TO SHOP!!

Follow "Hello Betty"

This is a list of online stores and tips from Betty about shopping for clothes. If you all know of any other websites please let me know.

Sale Lolita
Angelic Pretty
Baby, The Star Shines Bright (English site)
Metamorphose
Fan + Friend
Body Line

Brands, Brands, Brands

There are many Lolita brands this is just a small list of them.  If you all know any more that I have not said please let me know. 

Gothic Lolita

• Moi-Meme-Moitie
• Alice & the Pirates
• Atelier Boz
• Atelier Pierrot
• h. NAOTO Frill
• Putumayo

Sweet Lolita

• Angelic Pretty
• Baby, the Stars Shine Bright
• Metamophose temps de Fille
• Emily Temple Cute

Classic Lolita

• Innocent World
• Victorian Maiden
• Mary Magdalene
• Jane Marple
• Juliette et Justine

Make-up!

What is this page?

Hello World,

 This page is for all of the girls and guys who love Lolita fashion. If you want info on Lolita fashion or if you just want to talk about it...well this is the page. For people who are new at this fashion, I welcome you.

So Welcome to my little blog and enjoy!

P.S. Lolita does not have any explicit content. It is not from the book or movie.

Lolita Fashion is cute!  >.<